Following the success of The Heart Fund’s first mission in Haiti, the endowment fund benefited from Haiti's focus at the Cannes Film Festival by the jury members, director Raoul Peck and American actor Sean Penn to mobilize the press on the scourge of heart diseases.
At the initiative of Ambassador Jimmy Jean-Louis, present during the surgical mission in Haiti in April 2012, and supported by actor Sean Penn, a press conference is organized on May 19, 2012. Dr. David Luu, Jimmy Jean-Louis, the Ambassador of France in Haiti, Didier Lebret and Arnaud Lemaire speak to testify the seriousness of the impact of heart disease in Haiti. This awareness campaign helps to inform the international media about the impact of heart disease worldwide (17.3 million deaths per year).
Cannes Film Festival has become the annual event of The Heart Fund which organizes its gala Generous People.